About the Opportunity
Our client is shaking up the iGaming and sports betting market bringing a fresh perspective to the iGaming and sports betting industry, combining bold, unconventional campaigns with an integrated marketing strategy that keeps players engaged across multiple touchpoints.
They’re looking for a creative and commercially minded Social Media Manager to strengthen their digital presence, create standout content, and build engaged online communities in a fast-paced, competitive market.
What You’ll Do:
- Develop and execute social media strategies aligned with brand and commercial objectives.
- Manage content calendars and social media platforms, including Instagram, Facebook, TikTok, LinkedIn and X.
- Create engaging content, including reels, videos, graphics, carousels, and campaign assets.
- Develop campaigns around sporting events, casino products, promotions, and key industry trends.
- Manage online communities, audience engagement, and brand reputation.
- Track performance metrics, analyse insights, and optimise content to improve reach, engagement, and conversions.
- Monitor competitor activity, emerging trends, and opportunities across African markets.
- Ensure content aligns with gambling advertising regulations, platform policies, and responsible gambling guidelines.
What We’re Looking For:
- 4–6+ years of experience in social media management or digital marketing.
- Experience in iGaming, online gambling, or sports betting is highly advantageous.
- Proven ability to develop social media strategies and create engaging, platform-specific content.
- Strong copywriting, creative thinking, and community management skills.
- Experience with analytics, reporting, and content creation tools such as Canva, Adobe Creative Suite, or CapCut.
- Understanding of digital marketing, audience growth, and brand positioning.
- Knowledge of social media compliance requirements within regulated industries.
The Opportunity
This is an opportunity to take ownership of growth marketing strategy within a competitive iGaming environment, influence commercial performance, and build scalable acquisition and optimisation strategies across key markets.
Ready to Make Your Next Move?
Apply now by sending your CV to contact@initiateinternational.com for this Social Media Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
