We are representing a growing multi-brand iGaming operator seeking an experienced Head of Marketing to lead brand growth, customer acquisition, and retention strategy across multiple regulated markets.
This is a senior leadership opportunity within a fast-growing and ambitious gaming business, offering the chance to shape marketing strategy, scale customer acquisition, and drive sustainable growth across international markets including the UK, Canada, New Zealand, Nigeria, and Europe.
If you are a commercially driven marketing leader with strong iGaming experience and a passion for performance marketing, CRM, and brand growth, this role offers significant influence, visibility, and long-term career development.
What You Will Do:
As Head of Marketing, you will take ownership of the global marketing strategy, driving customer acquisition, retention, brand awareness, and commercial performance across multiple regulated markets.
Key responsibilities include:
- Develop and execute a comprehensive marketing strategy aligned with business objectives
- Build, lead, and mentor a high-performing marketing team
- Define KPIs and manage performance across all marketing channels
- Drive player acquisition through performance marketing initiatives
- Optimise conversion funnels, customer journeys, and acquisition performance
- Lead CRM strategy across retention, reactivation, and lifecycle marketing
- Establish and strengthen brand positioning across target markets
- Ensure consistent messaging and campaign execution across all channels
- Lead creative direction and campaign development
- Manage affiliate programmes and strategic partnership initiatives
- Negotiate commercial agreements and optimise partner performance
- Use data and analytics to drive decision-making and improve marketing effectiveness
- Oversee attribution models, reporting frameworks, and marketing performance analysis
- Collaborate with Product, Compliance, and wider business stakeholders to align growth strategies
- Support market localisation and expansion initiatives through customer and market insights
All About You:
We are looking for a strategic and commercially minded marketing leader with extensive experience within the iGaming industry and a strong understanding of regulated markets.
You will bring:
- Proven experience in a senior marketing leadership role within iGaming
- Strong understanding of regulated gaming markets
- Expertise across performance marketing, CRM, retention, and affiliate marketing
- Experience driving customer acquisition and sustainable growth strategies
- Strong leadership and team-building capabilities
- Excellent stakeholder management and communication skills
- Data-driven decision-making and analytical thinking
- Experience scaling marketing functions within high-growth environments
- Strong understanding of compliance and responsible gaming requirements
- Ability to balance strategic leadership with hands-on execution
Highly Desirable:
- B2C expertise
- Experience across multiple regulated international markets
- Exposure to UKGC and MGA regulated environments
- Experience launching or scaling brands across new territories
- Strong affiliate and partnership management background
- Experience within fast-growing or startup iGaming businesses
Additional Information
- Flexible working environment
- Health insurance
- Modern, spacious office environment
- On-site gym facilities
- Supportive and collaborative company culture
- Opportunity to shape and scale a growing international iGaming brand
- Strong career progression opportunities
Apply now by sending your CV to contact@initiateinternational.com for this Head of Marketing role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
