About the Opportunity
Our client is shaking up the iGaming and sports betting market bringing a fresh perspective to the iGaming and sports betting industry, combining bold, unconventional campaigns with an integrated marketing strategy that keeps players engaged across multiple touchpoints.
They’re seeking a commercially savvy Head of Growth Marketing to drive player acquisition, maximise marketing ROI, and unlock new growth opportunities. This role is ideal for a strategic thinker who can balance creative innovation with data-driven performance to build a stronger, more competitive brand.
What You’ll Do:
- Develop and lead the growth marketing strategy across acquisition, conversion, retention, and reactivation.
- Oversee multi-channel campaigns across paid media, SEO, affiliates, and other digital acquisition channels.
- Drive growth in first-time depositors (FTDs), while optimising CAC, CPA, ROAS, and player lifetime value (LTV).
- Analyse the player funnel and implement A/B testing and conversion rate optimisation initiatives.
- Manage marketing budgets, campaign performance, attribution, and growth forecasting.
- Collaborate with CRM, product, commercial, and technology teams to improve player acquisition and retention.
- Identify new growth opportunities across African markets and assess competitor activity.
- Lead and develop growth marketing teams, agencies, and external partners.
- Ensure campaigns align with applicable gambling advertising regulations and responsible marketing standards.
What We’re Looking For:
- 7+ years of experience in growth marketing, performance marketing, or digital acquisition.
- Strong experience in iGaming, online gambling, or sports betting is essential.
- Proven track record of scaling acquisition campaigns and delivering measurable commercial growth.
- Strong understanding of FTDs, CAC, CPA, LTV, ROAS, GGR, NGR, and player retention metrics.
- Experience managing marketing budgets, multi-channel campaigns, analytics, and attribution.
- Knowledge of conversion rate optimisation, experimentation, and data-driven decision-making.
- Experience leading teams and collaborating across CRM, product, and commercial functions.
- Exposure to African iGaming markets is advantageous.
The Opportunity
A senior leadership opportunity with the ability to influence commercial growth and marketing strategy.The chance to build scalable acquisition strategies within a competitive iGaming environment. Cape Town-based position with a competitive salary package dependent on experience.
Ready to Make Your Next Move?
Apply now by sending your CV to contact@initiateinternational.com for this Head of Growth Marketing role. If you wish to view additional Gaming, Betting, & Gamblingjobs, please click through to our job section.
