Are you the kind of marketing leader who sees a crowded market and immediately starts looking for the gap everyone else has missed?
A high-growth iGaming and sports betting business in Cape Town is looking for an ambitious, commercially sharp and creatively fearless Chief of Marketing to lead the next phase of brand growth, customer acquisition and market dominance.
This is a pivotal executive role for someone who understands that great marketing in iGaming is not just about big campaigns and flashy promotions. It is about creating a brand that players trust, remember and return to. It is about knowing when to push acquisition, when to deepen retention, when to back a major sporting moment and when to let data challenge instinct.
You will be responsible for building a marketing function that delivers measurable commercial impact across sportsbook, casino, CRM, VIP, affiliate partnerships, paid media, social, content, promotions and brand.
This is not a role for someone who wants to maintain the status quo. This is for a leader who wants to build momentum, create noise in the market and turn a strong business into an unforgettable brand.
The Opportunity
As Chief of Marketing, you will sit at the centre of a fast-paced iGaming and sports betting operation. You will work closely with executive leadership, product, trading, customer experience, technology, VIP, customer support and operations teams to ensure every marketing initiative is commercially relevant, creatively compelling and built around the player.
You will own the full customer journey, from first interaction and first deposit through to loyalty, VIP progression and long-term customer value.
Your challenge will be to balance brand ambition with commercial discipline. You will need to drive aggressive growth without sacrificing quality, optimise performance without becoming overly reliant on short-term tactics and ensure the brand remains visible, credible and exciting in a highly competitive market.
Cape Town is your base. Growth is your mandate. Performance is non-negotiable.
Key Responsibilities:
- Develop and lead the overall marketing strategy across brand, acquisition, retention, CRM, VIP, affiliates, partnerships, paid media, social media, content, promotions and customer engagement.
- Build a distinctive and powerful brand position that resonates with sportsbook and casino players in a competitive and fast-moving market.
- Create marketing campaigns that capitalise on key sporting calendars, major tournaments, cultural moments, product launches and high-value player opportunities.
- Drive sustainable customer acquisition while maintaining close control of CPA, CAC, ROI, conversion rates, first-time deposits and player quality.
- Build an advanced CRM and lifecycle marketing strategy that improves activation, retention, reactivation, cross-sell and lifetime value.
- Develop intelligent customer segmentation strategies that allow the business to communicate with players more personally, more effectively and at the right moment.
- Lead affiliate, influencer, media and commercial partnership strategies that expand reach and deliver measurable revenue growth.
- Oversee all paid media activity across search, social, display, programmatic, performance marketing and emerging acquisition channels.
- Work closely with product and trading teams to create compelling sportsbook propositions, promotional mechanics and customer campaigns around key events.
- Partner with VIP and customer experience teams to strengthen high-value player engagement, loyalty and retention.
- Build and lead a high-performance marketing team with clear KPIs, strong commercial accountability and a culture of creativity, pace and execution.
- Develop reporting frameworks that give executive leadership clear visibility of marketing performance, customer behaviour, channel effectiveness and revenue contribution.
- Ensure all marketing activity remains compliant with gambling regulations, advertising standards, responsible gambling requirements and internal governance policies.
- Challenge assumptions, identify new growth opportunities and bring fresh thinking to how the business competes in the market.
What We Are Looking For:
- Proven senior leadership experience within iGaming, sports betting, online gaming, fintech, digital entertainment or another high-growth consumer business.
- Strong understanding of sportsbook and casino customer behaviour, betting motivations, acquisition channels and retention mechanics.
- Demonstrable experience growing customer bases while improving efficiency across acquisition, activation, retention and lifetime value.
- Deep experience across performance marketing, CRM, affiliate marketing, paid media, promotions, partnerships and brand development.
- A commercially minded leader who is comfortable working with data, financial metrics, customer cohorts and marketing performance dashboards.
- Strong understanding of key marketing metrics including CAC, CPA, ROI, conversion rate, ARPU, churn, retention, deposit behaviour and lifetime value.
- Experience leading multi-disciplinary marketing teams and external agency partners.
- A confident and credible executive presence, with the ability to influence senior stakeholders and challenge thinking constructively.
- Excellent strategic judgement combined with a willingness to get close to execution when needed.
- A natural ability to move between long-term brand strategy and short-term commercial opportunity.
- High energy, resilience and the ability to operate decisively in a demanding, competitive and constantly evolving environment.
Why This Role?
This is a rare opportunity to take ownership of a major growth agenda within one of the most dynamic sectors in digital entertainment.
You will have the freedom to shape the marketing vision, build the team, influence the product roadmap, create high-impact campaigns and establish a brand that can compete with the best in the market.
The right person will not simply manage marketing activity. They will set the commercial tone, create market momentum and build a marketing engine that drives real business value. You will be joining a business with ambition, pace and room to make your mark.
Apply now by sending your CV to contact@initiateinternational.com for this Chief of Marketing role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
