Ready to lead from the front in one of the most competitive industries around? This is your shot to take the reins as Growth Marketing Team Lead for a powerhouse in the gaming and betting sector, right here in Johannesburg, South Africa. You’ll be joining a global player that puts football and major sporting events at the heart of its growth strategy, driving acquisition, engagement, and loyalty through bold, data-driven marketing.
This is not your average marketing role. It’s a chance to design and execute the ultimate game plan, to build strategies that win, inspire a talented team, and make your mark in a fast-paced, results-driven environment. If you’ve got a sharp mind for performance marketing, a love of sport, and the ability to lead under pressure, this one’s for you.
Your key job responsibilities as the Growth Marketing Team Lead in Johannesburg, South Africa will include:
• Developing and delivering performance marketing strategies that drive user acquisition, engagement, and revenue growth.
• Managing campaigns across digital channels including social media, DSPs, ad networks, and app stores.
• Collaborating with creative and development teams to produce standout content and assets tailored to target audiences.
• Monitoring and optimising key performance metrics including CPI, CPA, ROI, and spend efficiency.
• Conducting A/B and multivariate tests to identify high-performing strategies and improve conversion rates.
• Managing and mentoring a dynamic marketing team to achieve objectives and elevate performance.
• Working closely with senior leadership to align budgets, priorities, and campaign goals.
• Researching and testing innovative acquisition channels and emerging platforms in regulated markets.
• Staying ahead of market trends and competitor strategies to maintain a winning edge.
Requirements for this Growth Marketing Team Lead job in Johannesburg, South Africa:
• 3+ years’ experience in performance marketing, ideally within sports betting, gaming, or mobile app environments.
• 3+ years’ proven track record leading or managing high-performing marketing teams.
• Strong understanding of digital advertising platforms, metrics, and optimisation techniques.
• Hands-on experience in media buying and campaign performance analysis.
• Excellent analytical, communication, and project management skills.
• Entrepreneurial mindset with the ability to think strategically and act decisively.
• Passion for sports, digital innovation, and fast-moving industries.
This is your chance to join a global brand that treats every campaign like a championship final. If you’re ready to lead, inspire, and deliver measurable impact, send your CV to contact@initiateinternational.com for this Growth Marketing Team Lead job in Johannesburg, South Africa.
If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
Tagged as:
Growth Marketing, Digital Marketing Jobs, Gaming Jobs South Africa, Betting & Gambling Careers, Sports Marketing, Performance Marketing, Acquisition Strategy, iGaming Jobs, Leadership Roles
