CRM Specialist – iGaming, Betting, & Gambling job – Highly competitive salary – Cape Town, South Africa

Are you passionate about player engagement, data-driven marketing, and building meaningful customer journeys? A fast-growing operator in the iGaming and Sports Betting industry is looking for a talented CRM Specialist to drive player retention, engagement, and lifecycle marketing initiatives.

This is an opportunity to play a pivotal role in shaping how players experience the brand. You will sit at the intersection of data, marketing strategy, and player psychology, designing targeted CRM campaigns that maximize player lifetime value while ensuring compliance with local regulatory frameworks.

If you thrive in a fast-paced digital environment and enjoy turning player data into impactful marketing strategies, this role offers the perfect platform to make a real impact.

The Role

As the CRM Specialist, you will be responsible for designing, executing, and optimizing multi-channel CRM campaigns that keep players engaged throughout their journey. From onboarding and activation to retention and reactivation, you will leverage player insights and behavioural data to deliver highly personalized experiences.

Working closely with marketing, product, analytics, and creative teams, you will ensure CRM campaigns are aligned with business objectives, key sporting moments, and promotional calendars.

Key Responsibilities

CRM Campaign Strategy & Execution

• Plan, build, and execute targeted multi-channel CRM campaigns across Email, SMS, Push Notifications, and On-site messaging
• Align campaigns with promotional calendars, major sporting events, and commercial objectives
• Develop and manage automated player lifecycle journeys, including welcome flows, first deposit triggers, reactivation campaigns, and birthday communications
• Support VIP and loyalty initiatives through personalized engagement strategies for high-value players

Segmentation & Personalisation

• Analyse player behaviour, betting patterns, and transactional data to build meaningful audience segments
• Segment players based on factors such as sport preferences, deposit behaviour, lifetime value, and risk profile
• Deliver relevant content and targeted offers that drive engagement and increase player retention

Performance Analysis & Optimisation

• Track and report on key CRM performance metrics including open rates, CTR, conversion rates, player retention, reactivation, and churn
• Conduct A/B testing on messaging, offers, creative assets, and send times to continuously improve campaign performance
• Provide actionable insights and recommendations based on campaign data and player behaviour analysis

Collaboration & Campaign Delivery

• Work closely with Marketing, Product, Analytics, and Creative teams to deliver impactful CRM initiatives
• Brief the creative team to develop high-quality campaign assets that align with brand guidelines
• Ensure seamless execution of campaigns across all communication channels

Compliance & Responsible Gaming

• Ensure all CRM communications adhere to the Lotteries and Gaming Act [Chapter 10:26] of Zimbabwe, data protection requirements, and responsible gaming guidelines
• Support responsible gambling initiatives by ensuring ethical messaging that does not target vulnerable players

Requirements

Education

• Bachelors degree in Marketing, Business, Communications, Statistics, or a related field preferred

Experience

• Minimum 2+ years experience in CRM, Lifecycle Marketing, or Direct Marketing
• Previous experience within the iGaming, Sports Betting, or digital entertainment industry is highly advantageous
• Proven experience executing successful multi-channel CRM campaigns

Technical Skills

• Experience with CRM and marketing automation platforms such as Optimove, Braze, FastTrack, Salesforce Marketing Cloud, Google Looker, or similar
• Strong proficiency in Excel or Google Sheets for campaign analysis and reporting
• Familiarity with CMS platforms and basic HTML/CSS for email editing is beneficial

Core Competencies

• Data-Driven Thinking – Strong analytical ability with the confidence to turn data insights into strategic marketing decisions.
• Commercial Awareness – A solid understanding of player value, retention mechanics, and the commercial drivers behind successful betting platforms.
• Attention to Detail – Highly meticulous when planning and executing campaigns to ensure flawless delivery.
• Project Management – Exceptional organisational skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Communication Skills – Excellent written and verbal communication skills with the ability to craft engaging messaging and collaborate effectively across teams.
• Problem Solving – A proactive and creative mindset focused on improving campaign performance and driving measurable results.

Why This Role?

This position offers the chance to work at the heart of a high-growth iGaming operation, where player engagement and retention are critical to success. You will gain exposure to sophisticated CRM tools, large-scale player datasets, and the opportunity to shape customer journeys across a competitive and exciting industry.