Ready to Help Shape the Next Chapter of iGaming in Africa?
Africa is one of the hottest growth markets in global iGaming right now — and our client is right at the center of it. A powerhouse B2B platform provider with serious technology, serious ambition, and a reputation for winning, they’re on the hunt for a Business Development Manager who’s hungry to make their mark across the continent.
This isn’t a “wait for leads to land in your inbox” kind of role. This is a build-something-big opportunity — for someone who thrives on the chase, loves closing deals, and wants real ownership over a region bursting with potential.
About Our Client:
Our client is an established, award-winning B2B iGaming platform provider with a strong international presence and a track record of innovation across casino, sportsbook, and adjacent gaming verticals. Their technology underpins a broad and respected portfolio of operator brands globally, and Africa has been identified as a key strategic priority for the next phase of their growth. They’re investing real budget, headcount, and leadership attention into the region — which means this hire will have genuine influence over how that strategy unfolds.
Why This Role Is Different:
Forget being just another sales rep pushing software. You’ll be walking into rooms as a strategic partner, backed by a platform that operators actually want to talk to — innovative, proven, and built for scale. If you know the African iGaming space, or you’re desperate to break into it and make a name for yourself, this is your moment.
What You’ll Be Doing:
- Business Development & Sales
- Proactively identifying, prospecting, and engaging new operator partnerships across Africa’s casino and sports betting markets
- Building and owning a robust, well-qualified sales pipeline — from first outreach through negotiation to signed contract
- Structuring and presenting commercial proposals, including pricing models, platform capabilities, and integration timelines
- Negotiating commercial terms and contracts in collaboration with legal and senior leadership
- Consistently hitting and exceeding new business revenue targets and KPIs
Relationship & Account Management
- Building long-term, consultative relationships with operators, positioning the platform as a genuine growth partner rather than a transactional vendor
- Acting as the primary point of contact for prospective clients throughout the sales cycle
- Working closely with onboarding and account management teams to ensure a smooth handover post-signing
- Gathering client feedback and market intelligence to feed back into product and commercial strategy
- Market & Industry Engagement
- Representing the brand at regional industry events, conferences, and networking opportunities across Africa
- Building and maintaining a strong personal network of operators, affiliates, and industry stakeholders
- Keeping a finger on the pulse of Africa’s evolving regulatory environment, licensing frameworks, and competitive landscape across key markets (e.g. South Africa, Nigeria, Kenya, and other emerging jurisdictions)
- Providing regular market reports and competitive insights to internal stakeholders
Cross-Functional Collaboration
- Partnering closely with product, compliance, and marketing teams to tailor pitches and platform positioning to local market needs and regulatory requirements
- Feeding into regional go-to-market strategy and helping shape how the business prioritizes markets within Africa
- Collaborating with marketing on localized campaigns, event sponsorships, and lead generation initiatives
What You Bring to the Table:
- Proven business development or sales experience within iGaming, sports betting, or online gambling — ideally in a B2B/platform provider context
- Demonstrable experience selling into or operating within African markets
- A strong, active network of operator, affiliate, or industry contacts across the African iGaming landscape
- A natural closer’s instinct — confident, consultative, and comfortable selling complex, technical B2B solutions to senior stakeholders
- Solid understanding of the sales cycle for enterprise software/platform deals, including contract negotiation
- Total self-starter energy — comfortable working autonomously, managing your own diary, and hitting targets without close supervision
- Willingness and ability to travel regularly for client meetings, industry events, and conferences across the region
- Fluent English (spoken and written)
Highly Desirable
- Additional language skills relevant to African markets — French, Portuguese, or Arabic
- Existing relationships with African-facing operators, affiliates, or payment providers
- Familiarity with regulatory and licensing frameworks across key African jurisdictions
- Experience working remotely as part of a distributed, international team
- A degree in business, marketing, or a related field (not essential if experience compensates)
What’s In It For You:
- 100% remote — work from anywhere within the Africa region, structured around your productivity
- A front-row seat with one of the industry’s most respected platform providers, at a pivotal moment of regional expansion
- Competitive base salary, benchmarked to experience and market
- Uncapped commission structure — your earning potential is genuinely in your hands
- Budget and support for travel to client meetings and major industry events
- Real career runway — this role has a clear path toward regional leadership as the Africa strategy scales
- Exposure to cutting-edge casino, sportsbook, and broader gaming technology
- A driven, international, collaborative team culture that moves fast and celebrates wins
- Ongoing professional development and access to internal product/sales training
What Success Looks Like:
Within your first 3–6 months, you’ll have built a solid pipeline of qualified operator prospects, closed your first new partnerships, and established yourself as a trusted, credible voice in the region’s iGaming community. Longer term, you’ll be a key architect of the company’s African growth story — with the track record and relationships to match.
How to Apply
If this sounds like your next move, we’d love to hear from you. Apply with your CV (and a short note on your relevant African iGaming/sales experience) and we’ll be in touch to discuss further.
Apply now by sending your CV to contact@initiateinternational.com for this Business Development Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
