Are you a commercially sharp Affiliate Manager with a strong network, a hunter’s mindset, and a deep understanding of the Nigerian betting landscape?
This is an opportunity to join a fast-moving iGaming and sports betting business that is serious about growth, market share, and performance-led acquisition. We are looking for someone who knows how to build affiliate partnerships that do more than look good on a spreadsheet. You will identify, onboard, activate, and scale affiliate relationships that deliver real players, real revenue, and measurable commercial impact.
If you understand the Nigerian betting audience, know which partners can move the needle, and can turn affiliate traffic into profitable growth, this role is built for you.
What You’ll Be Doing
As the Affiliate Manager, you will take ownership of affiliate acquisition and performance across Nigeria, working closely with marketing, CRM, product, and commercial teams to drive player growth through high-quality affiliate partnerships.
You will be responsible for building a strong affiliate pipeline, negotiating commercial deals, monitoring performance, and ensuring partners are aligned with the brand’s acquisition strategy.
Your key responsibilities will include:
- Identifying, recruiting, and onboarding new affiliate partners across Nigeria and relevant African markets
- Managing and growing relationships with existing affiliates, media partners, tipsters, communities, influencers, and performance marketing partners
- Negotiating CPA, revenue share, hybrid, and bespoke commercial deals
- Monitoring affiliate performance, traffic quality, conversion rates, player value, and ROI
- Working with affiliates to optimise campaigns, landing pages, offers, content, and promotional activity
- Ensuring all affiliate campaigns are aligned with brand, compliance, responsible gambling, and regulatory requirements
- Collaborating with internal marketing, creative, CRM, and product teams to improve conversion and retention
- Analysing performance data and providing clear reporting on affiliate activity, revenue, and acquisition trends
- Keeping a close eye on competitor activity, market movement, affiliate trends, and emerging acquisition channels
- Building long-term, commercially valuable partnerships that support sustainable growth
What We’re Looking For
We are looking for a confident, energetic, and results-driven Affiliate Manager who understands the mechanics of performance marketing in the betting industry. You should be comfortable working in a high-growth environment where speed, accountability, and commercial thinking matter.
You should bring:
- Proven experience in affiliate management, ideally within iGaming, sports betting, casino, fintech, digital media, or performance marketing
- Strong knowledge of the Nigerian sports betting market and local player behaviour
- An existing network of affiliate partners, publishers, influencers, betting communities, or digital acquisition channels would be a major advantage
- Experience negotiating CPA, revenue share, hybrid, and performance-based agreements
- Strong analytical skills with the ability to interpret traffic, conversion, retention, and revenue data
- A clear understanding of acquisition funnels, campaign optimisation, player value, and ROI
- Excellent relationship-building and partner management skills
- Strong commercial instincts and the ability to identify what will actually drive revenue
- Confidence working with marketing platforms, affiliate tracking systems, dashboards, and reporting tools
- A proactive, entrepreneurial mindset with the ability to work independently and take ownership
Why This Role Stands Out
Nigeria is one of Africa’s most competitive and exciting sports betting markets. This role gives you the opportunity to play a direct part in scaling affiliate-driven growth in a market where the right partnerships can create serious commercial advantage.
You will not be sitting on the sidelines waiting for traffic to arrive. You will be building the engine, shaping the partner strategy, and helping the business win market share in one of the most dynamic betting environments on the continent.
The Ideal Person
You are commercially hungry, well-connected, and data-aware. You know that affiliate management is not just about signing partners; it is about activating them, motivating them, measuring them, and scaling what works.
You are comfortable negotiating with strong personalities, spotting underperforming campaigns, pushing for better numbers, and building relationships that deliver long-term value. You understand that in iGaming, growth is not given. It is earned, tracked, optimised, and fought for.
Ready to Make Your Mark?
If you are an Affiliate Manager who knows the Nigerian iGaming and sports betting space and you are ready to take ownership of a high-impact growth role, this is your chance to step into a position where your network, commercial mindset, and performance focus can genuinely move the business forward.
Apply now by sending your CV to contact@initiateinternational.com for this Affiliate Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
