Networking events are brilliant opportunities to meet new people, exchange ideas, and open doors to future collaborations. But the real value often lies in what happens after the event. Following up is an essential skill that can transform a brief conversation into a meaningful professional relationship. In this article, we explore how to follow up effectively, with practical examples and tips to help you make a lasting impression.
- Message Within 24 to 48 Hours
Timing is key. Reaching out within a day or two shows that you’re proactive and genuinely interested in continuing the conversation. For example, you might say, “Hi Thabo, it was great chatting with you at the Cape Town Tech Summit yesterday. I really enjoyed hearing about your work in AI-driven agriculture.”
- Personalise Your Message
Avoid generic messages like “Nice meeting you.” Instead, reference something specific you discussed to jog their memory and show that you were engaged. This adds a personal touch and makes your message stand out.
- Express Gratitude
A simple thank-you goes a long way. Whether they shared advice, introduced you to someone, or simply gave you their time, acknowledging their contribution builds goodwill. For instance, “Thanks again for sharing your journey into tech. It gave me a lot to think about.”
- Offer Value or Suggest a Next Step
Networking is a two-way street. Keep the momentum going by offering something useful, such as a relevant article, podcast, or even an introduction to someone in your network. You could say, “I came across this article on sustainable startups and thought it might interest you after our conversation.”
- Keep It Brief and Professional
Everyone’s busy, so respect their time. A concise, well-written message is more likely to be read and appreciated. Avoid long paragraphs and stick to the essentials. For example, “Hi Lerato, just wanted to say I appreciated our chat at the networking mixer. Hope we can stay in touch.”
- Connect on LinkedIn
LinkedIn is a powerful platform for maintaining professional relationships. If you haven’t already connected, send a personalised request. Mention where you met and what you discussed to make the connection more meaningful. “Hi Sipho, great meeting you at Future Leaders. Let’s stay in touch here.”
- Be Authentic
Let your personality shine through. People respond well to sincerity and warmth. Don’t be afraid to show genuine interest in their work or ask thoughtful questions.
- Avoid Being Pushy
If they don’t respond immediately, give them space. A gentle follow-up after a week is fine, but avoid bombarding them with messages. Respecting boundaries is part of building trust.
- Use Proper Formatting
Make sure your message is easy to read. Use short paragraphs, proper punctuation, and a friendly tone. This shows professionalism and attention to detail.
- Humanise Your Approach
Remember, networking is about people, not just business cards. Treat your follow-up as a conversation, not a transaction. Ask about their projects, share something relevant, or simply wish them well.
Conclusion
Following up after a networking event is more than just a courtesy, it’s a strategic move that can lead to new opportunities, collaborations, and lasting relationships. By being timely, specific, and authentic, you’ll stand out and build a network that supports your career growth. So next time you attend a networking event, don’t let those connections fade. Reach out, follow up, and watch your professional world expand.
