Our client is a fast-moving player in the South African iGaming and sports betting sector, focused on delivering a compelling, competitive and compliant casino experience.
They are seeking a commercially sharp Games Manager to take ownership of the online casino games portfolio. This is a high-impact role for someone who understands that a game lobby is not merely a catalogue; it is a revenue-driving customer experience that requires disciplined execution, strong supplier relationships and constant optimisation.
You will manage the full game-content lifecycle: from provider launches and regulatory coordination through to lobby merchandising, tournament delivery, promotional activity and ongoing portfolio performance.
What You Will Be Responsible For:
Game Content & Portfolio Management
- Own the day-to-day management of casino game content across website, CMS and back-office systems.
- Plan, launch, configure and quality-check new games, ensuring categories, tags, thumbnails, metadata, lobby placement and promotional eligibility are accurate.
- Manage the forward roadmap for game releases, provider launches, seasonal content drops, exclusive titles and tournament schedules.
- Maintain excellent catalogue hygiene by reviewing and actioning duplicate, outdated, underperforming or non-compliant content.
- Optimise game presentation and merchandising to improve discoverability, conversion, engagement and revenue.
- Work with aggregators and platform providers to ensure integrations, releases and updates are implemented correctly and on time.
Provider, Aggregator & Partner Management
- Build and maintain productive relationships with game providers, aggregators, software partners and relevant regulatory stakeholders.
- Coordinate upcoming releases, exclusive launches, network promotions, prize drops, tournaments and provider-funded campaigns.
- Act as the central operational contact for provider content, launch timelines, promotional mechanics, asset requirements and availability issues.
- Resolve issues relating to integrations, certification, game feeds, releases, missing assets and performance.
- Monitor provider performance and identify opportunities to strengthen player engagement, commercial outcomes and content mix.
Compliance, Regulatory & Approval Coordination
- Work closely with compliance teams to ensure games, promotional mechanics and placements meet internal controls and regulatory requirements.
- Coordinate submissions, approvals, certifications and supporting documentation for new games, product changes and campaign activity.
- Liaise with South African gambling boards and relevant regulatory bodies where required.
- Ensure all game content and promotional activity remain aligned with licence conditions, responsible gambling standards and applicable regulatory requirements.
Promotional Delivery & Retention Support
- Play a central role in planning and executing game-led promotional activity.
- Deliver network promotions, tournaments, launch campaigns, prize initiatives and other engagement mechanics.
- Collaborate with CRM and marketing teams on campaign calendars, player segmentation, bonus positioning and promotional messaging.
- Brief and coordinate creative requirements with design teams, including banners, thumbnails, launch assets and promotional graphics.
- Ensure launches and campaigns are operationally ready, commercially sound and delivered to deadline.
Market, Competitor & Commercial Management
- Monitor the South African iGaming and casino-content landscape to ensure the offering remains relevant and competitive.
- Benchmark competitor providers, releases, tournaments, lobby structures, promotional approaches and merchandising practices.
- Recommend improvements based on player demand, market trends, supplier innovation and commercial opportunity.
- Identify portfolio gaps and propose new providers, game mechanics or promotional formats that differentiate the product.
Cross-Functional Operations
- Work closely with Product, Operations, Compliance, CRM, Marketing, Design and external partners.
- Support incident management and escalation for game-related issues, including launch delays, broken content, provider disputes and missing assets.
- Build and maintain clear launch processes, trackers, calendars, reporting and content-management documentation.
- Contribute a practical operational and commercial perspective to wider product and promotional planning.
What You Will Bring:
- 3–5+ years’ experience within iGaming, online casino, gaming content, product operations or provider management.
- Strong practical knowledge of casino game setup, lobby merchandising, categorisation, promotional mechanics and provider coordination.
- Experience working with game providers, aggregators, platforms and CMS tools.
- Solid understanding of the South African iGaming and gambling environment, including market dynamics and regulatory considerations.
- Experience coordinating game releases, tournaments, network promotions and launch campaigns.
- Strong stakeholder-management capability across internal teams, suppliers and external partners.
- Exceptional attention to detail, organisation and operational follow-through.
- A commercially minded approach that balances compliance, customer experience and revenue opportunity.
- Confidence working with performance data, content reporting and competitor analysis.
- Strong written and verbal communication skills.
Key Skills:
- Casino game and content merchandising
- Provider and aggregator relationship management
- Regulatory and compliance coordination
- Promotion planning and execution
- Commercial acumen
- Project and stakeholder management
- Analytical thinking and reporting
- Problem-solving and escalation management
- Detail orientation and execution discipline
Why This Role Matters:
This is an opportunity to shape a casino portfolio that customers actively return to. You will have direct influence over how games are launched, positioned, promoted and optimised, while helping build a stronger retention engine in one of South Africa’s most dynamic regulated gaming markets.
The successful candidate will be operationally rigorous, commercially curious and comfortable managing multiple moving parts without losing sight of the player experience.
Apply now by sending your CV to contact@initiateinternational.com for this Games Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
