We are representing a leading international sportsbook and gaming operator seeking an experienced Head of Marketing to lead brand growth, customer acquisition, and retention strategy for the South African market from their Cape Town offices.
This is a senior leadership opportunity within a fast-growing and highly recognised gaming brand, offering the chance to shape marketing strategy, build market presence, and drive commercial growth in a competitive and evolving market.
If you are a commercially minded marketing leader with a passion for sports, digital marketing, and customer growth, this role offers significant influence, visibility, and long-term career development.
What You Will Do:
As Head of Marketing, you will take ownership of the South African marketing strategy, driving customer acquisition, engagement, retention, and brand awareness across all marketing channels.
Key responsibilities include:
- Develop and execute the overall marketing strategy for the South African market
- Drive customer acquisition, retention, and brand loyalty initiatives
- Lead, mentor, and develop a high-performing marketing team
- Manage the full marketing mix across digital, social, offline, PR, and sponsorship channels
- Analyse market trends, customer behaviour, and competitor activity to identify growth opportunities
- Optimise campaign performance using data-driven insights and reporting
- Partner closely with Product teams to align marketing activity with product launches and promotions
- Build and manage relationships with external agencies, media partners, and suppliers
- Monitor marketing effectiveness and provide strategic recommendations for continuous improvement
- Ensure marketing activity supports wider business objectives and commercial targets
All About You:
We are looking for a strategic and commercially driven marketing leader with strong experience within online betting, gaming, or a related digital industry.
You will bring:
- Proven experience in a senior marketing leadership role
- Strong understanding of the South African market and consumer landscape
- Experience developing and executing multi-channel marketing strategies
- Deep knowledge of digital marketing, customer acquisition, and retention
- Strong leadership and team management capabilities
- Excellent stakeholder management and communication skills
- Data-driven decision-making and analytical thinking
- Ability to balance strategic planning with hands-on execution
- Commercial mindset focused on growth and performance
Highly Desirable:
- Experience within online betting, sportsbook, casino, or iGaming
- Passion for sports and sports betting
- Experience managing agency and sponsorship relationships
- Exposure to regulated gaming environments
- Experience scaling brands within competitive digital markets
Additional Information
- Cape Town CBD location
- Hybrid working model (4 days office, 1 day remote)
- Competitive salary and benefits package
- Discretionary company performance bonus
- Discovery Medical Aid
- 21 days annual leave
- Opportunity to join a globally recognised gaming and sportsbook brand
- Senior leadership role with significant influence on market growth and strategy
If you are an experienced marketing leader looking to drive growth for a leading sportsbook and gaming brand in South Africa, we would love to tell you more.
Apply now by sending your CV to contact@initiateinternational.com for this Head of Marketing role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
