Are you a creative, switched-on Social Media Manager who knows how to turn sports moments, betting culture, trending conversations, and digital communities into real brand engagement?
This is an exciting opportunity to join a fast-paced iGaming and sports betting business looking to grow its presence across Nigeria. We are looking for someone who understands how Nigerian sports fans think, talk, react, banter, celebrate, and engage online. You will be responsible for building a social media presence that feels alive, relevant, entertaining, and commercially valuable.
If you know how to create content that cuts through the noise, build communities that actually engage, and move quickly when the football world explodes at 9:47pm on a Saturday night, this role is built for you.
What You’ll Be Doing
As the Social Media Manager, you will own the brand’s social media presence across key platforms, creating content that drives awareness, engagement, loyalty, and customer growth.
You will be responsible for planning, creating, publishing, monitoring, and optimising social media content across Nigeria’s highly competitive sports betting market.
Your key responsibilities will include:
- Developing and executing the social media strategy for the Nigerian market
- Managing day-to-day content across platforms such as X, Instagram, Facebook, TikTok, WhatsApp, Telegram, and other relevant channels
- Creating engaging sports, betting, lifestyle, promotional, and community-led content
- Reacting quickly to live sports moments, trending topics, breaking news, match outcomes, and viral conversations
- Building and managing online communities around football, betting, casino, promotions, and brand campaigns
- Working closely with marketing, CRM, affiliate, design, product, and trading teams to align content with business objectives
- Planning social media calendars around major sporting events, league fixtures, campaigns, promotions, and product launches
- Writing sharp, engaging copy that fits the Nigerian betting audience and each platform’s tone
- Briefing designers, video editors, influencers, and content creators on campaign assets
- Monitoring comments, messages, sentiment, and community activity
- Tracking content performance, engagement, reach, follower growth, conversion, and campaign impact
- Identifying content trends, competitor activity, influencer opportunities, and emerging platform behaviours
- Ensuring all content is aligned with brand standards, compliance requirements, responsible gambling guidelines, and local regulations
What We’re Looking For
We are looking for a creative, commercially aware, and culturally tuned-in Social Media Manager who understands the speed and personality of the Nigerian digital landscape.
You should bring:
- Proven experience in social media management, ideally within iGaming, sports betting, entertainment, sport, fintech, media, agency, or consumer-facing digital brands
- Strong understanding of the Nigerian sports betting audience and local social media behaviour
- Excellent knowledge of football culture, betting conversations, fan communities, sports trends, and online banter
- Experience managing social channels including X, Instagram, Facebook, TikTok, WhatsApp, and Telegram
- Strong copywriting skills with the ability to adapt tone by platform and audience
- Experience creating content calendars, campaign plans, promotional posts, live sports content, and community engagement activity
- Ability to interpret performance data and optimise content based on results
- Strong understanding of social media analytics, engagement metrics, reach, sentiment, and conversion
- Experience working with designers, video editors, influencers, agencies, and internal marketing teams
- Ability to move quickly, think creatively, and stay calm during busy sporting periods
- A good eye for design, video, memes, short-form content, and platform-native storytelling
- Knowledge of responsible gambling, advertising compliance, and regulated industries would be an advantage
Why This Role Stands Out
Nigeria’s sports betting market is loud, competitive, passionate, and full of opportunity. To win attention, a brand cannot sound generic. It needs personality, timing, cultural awareness, and content that feels part of the conversation rather than forced into it.
This role gives you the chance to shape a brand voice in one of Africa’s most exciting betting markets. You will create the content rhythm, build the community, drive engagement, and help turn social media into a serious growth channel.
The Ideal Person
You are creative, fast, organised, and deeply plugged into Nigerian sports culture. You know when to post, when to react, when to push a promotion, and when to let the audience do the talking.
You understand that social media in betting is not just about pretty graphics. It is about timing, tone, trust, entertainment, compliance, and commercial impact. You can balance brand-building with acquisition, engagement with responsibility, and creativity with performance.
Ready to Own the Conversation?
If you are a Social Media Manager who understands Nigeria’s sports betting audience and knows how to build a brand people actually want to follow, this is your opportunity to step into a high-impact role where your creativity, speed, and cultural instincts can make a real difference.
Apply now by sending your CV to contact@initiateinternational.com for this Social Media Manager role. If you wish to view additional Gaming, Betting, & Gambling jobs, please click through to our job section.
