Are you the kind of performance marketer who knows that great media buying is equal parts strategy, speed, and ruthless optimisation?
Our client, a well-established and highly respected name in the iGaming and Sports Betting space, is looking for an Online Media Buyer to join their growing performance marketing team in Johannesburg. This is an opportunity to work with a recognised betting brand in a fast-moving, high-volume digital environment where acquisition performance actually matters and your work directly impacts growth.
You’ll take ownership of user acquisition campaigns across multiple digital channels, with a strong focus on mobile app marketing, attribution, tracking, and campaign performance. From Meta and Google UAC to TikTok, DSPs, ad networks, and affiliate platforms, you’ll be in the engine room driving scale, efficiency, and ROI.
Your Key Job Responsibilities will include:
- Plan, execute, and optimize mobile user acquisition campaigns across channels such as Meta, Google UAC, TikTok, DSPs, ad networks, and affiliate platforms.
- Manage daily budgets, bids, pacing, and creative testing to meet KPIs (CPI, ROAS, LTV).
- Operate across major MMPs (e.g., Adjust, AppsFlyer,) to manage attribution, deep linking, and data tracking.
- Conduct in-depth performance analysis and translate findings into actionable recommendations.
- Collaborate with design, product, and analytics teams to align creatives, funnels, and targeting with growth goals.
- Identify and test new traffic sources, media partners, and campaign strategies.
- Stay current with trends in mobile UA, tracking changes (e.g., SKAN), and competitor strategies.
Requirements for this role:
- 2+ years of experience as a Media Buyer / UA Manager in mobile marketing.
- Hands-on experience managing campaigns with MMPs such as AppsFlyer, Adjust, or similar.
- Strong analytical skills and confidence working with data platforms, dashboards, and spreadsheets.
- Proven ability to manage large budgets and deliver ROI-positive campaigns.
- Fluent in English, both written and verbal.
- Self-motivated, proactive, and organized.
- Previous experience in the online gambling or sports betting industry
Why this role stands out:
You’ll join a business that lives and breathes sport, entertainment, and digital growth. This is not a role for someone who wants to press “launch” and hope for the best. It’s for someone who understands performance marketing properly, knows how to optimise at scale, and wants to make a measurable impact in one of the most competitive online sectors out there.
If you’re ready to take your media buying career into a business where performance is king and every click counts, we’d love to hear from you.
Apply now by sending your CV to contact@initiateinternational.com
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