Join a fast-growing B2B marketing organisation as a Head of Performance Marketing based in Johannesburg. This is a high-impact leadership role where your expertise in digital strategy, analytics, and multi-channel campaigns will directly drive measurable growth and elevate performance marketing capabilities across global markets.
As Head of Performance Marketing, you will define and execute the end-to-end digital growth strategy, integrating paid media, SEO, social, and programmatic initiatives into a cohesive performance engine. You will lead and mentor a high-calibre team, drive data-driven decision making, and optimise campaigns that scale across multiple geographies and verticals. This is a chance to combine strategic insight with hands-on execution in a results-focused environment.
Your key job responsibilities as the Head of Performance Marketing in Johannesburg, South Africa will include:
- Develop and own the performance marketing strategy across all digital channels
- Lead a team of paid media, SEO, and analytics professionals to achieve lead and revenue objectives
- Design and implement campaigns that align with commercial goals and scale globally
- Optimise budget allocation and ROI across paid search, display, social, and programmatic channels
- Introduce advanced attribution models and marketing automation processes
- Collaborate closely with Sales and Client Success teams to maximise pipeline and conversion
- Implement reporting frameworks and dashboards using tools such as GA4, HubSpot, Salesforce, and Looker Studio
- Monitor industry trends, emerging platforms, and ad-tech developments to maintain competitive advantage
Requirements for this Head of Performance Marketing job in Johannesburg, South Africa:
- Bachelor’s degree in Marketing, Business, or related field; Master’s preferred
- 7+ years’ experience in performance or digital marketing, including at least 3 years in a leadership capacity
- Proven track record in scaling multi-channel campaigns and managing seven-figure budgets
- Deep expertise in paid media, SEO, programmatic advertising, and analytics
- Strong understanding of CRM systems, lead nurturing, and B2B demand generation
- Excellent leadership, analytical, and communication skills
This role offers the opportunity to lead a high-performing marketing team, shape executive-level strategy, and drive tangible growth in a dynamic, innovative environment.
If you’re ready to play a key role in driving executive-level marketing strategy and delivering measurable impact, this is your opportunity to make a difference where it truly counts. Apply now by sending your CV to contact@initiateinternational.com for this Head of Performance Marketing role in Johannesburg, South Africa.
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Tagged as:
Head of Performance Marketing, Digital Marketing, B2B Marketing, Marketing Leadership, Analytics, Paid Media, SEO, Programmatic, Johannesburg, South Africa
