How do you distinguish yourself from the masses hunting for the same job opportunities as you? What is it that attracts people or prospective employers and organizations to your profile? This is where building a powerful personal brand comes in! Master the following 10 steps, and you can be sure you’ll always be among the top candidates for that job.
1. Be real
The brand you portray to the public must be true to who you are. Let your character, core values, and skills shine through on your profile. A powerful personal brand is one that instantly stands out. Portray your uniqueness.
2. Be intentional
Decide on the type of image you want to build for your brand, then be intentional with everything you share. Have a purpose for every tweet, status update or blog post – this can build or decrease your brand value. The smallest action you take can make or break your brand.
3. Make your voice heard
When people come across your profile, they should know who you are and what you stand for. Do not be afraid to share what you believe in – let what you are passionate about shine through on your profile. Social networks are great tools which you can use to make your voice heard.
4. Know your target audience
You cannot sell yourself well if you know nothing about your market. Define who you want your message to reach. It’s hard to hit a target you’ve not properly aimed for. So know your target audience!
5. Maintain consistency
Your brand positioning should be consistent across all mediums. Do not say one thing today, and another tomorrow. That’s why it’s important to be authentic; remain true to who you are, and it will not be hard to maintain your brand image.
6. Keep your resume updated
If your resume does not mirror well with your profile it can do you harm. Go through your resume on a regular basis and keep it updated. Ensure it accurately defines you.
7. Stay future focused
You need to have a clear vision of what you want to do with your brand – set long-term goals; this will help you come up with the right strategies to build a powerful brand for yourself.
8. Connect with like minded people
The company you keep has a huge influence on your brand. If you want to fly you have to stay in the company of people with “wings”. Surround yourself with individuals who are driven and who inspire you – communities who will help you stay motivated to achieve your dreams.
9. Dream big
Every man who has ever achieved great success will tell you this: “It all started with a dream.” So dream big about where you want to take your brand.
10. Be bold and courageous!
People who reach higher heights are those who are not afraid of taking risks. Don’t be afraid to take your brand where others have not gone. That new direction might just give you your big break!
