Recruitment | Executive Search

SEO Specialist – Gaming, Betting, & Gambling job – Market related salary – Cape Town, South Africa

We have an exciting career opportunity for a SEO Specialist to join one of South Africa’s premier sports betting and entertainment companies at their offices in Cape Town. You will be responsible for analysing, reviewing and implementing websites that are optimised to be picked up by search engines. If you have 3+ years’ experience in an SEO role and a keen interest in sports, this job could be perfect for you!

Your key job responsibilities as the SEO Specialist in Cape Town will include:

  • Be responsible for the organic visibility of website pages, and volume of traffic from organic search
  • Update webpage contents and write new content to improve visibility in search results
  • Oversee the overall link-building and internal linking strategy
  • Conduct Technical SEO audits on website pages, and work with the Frontend
  • Developer to fix technical issues
  • Work with the Content Manager to ensure content is optimised for search engines, employing an effective internal linking strategy
  • Monitor the search ranking positions for high-value keywords
  • Report on organic search visibility, keyword rankings and organic search performance

Requirements for this SEO Specialist job in Cape Town:

  • 3+ years’ experience in an SEO role
  • Good knowledge of Google Search Console, Google Analytics and Google Tag Manager
  • Good knowledge of on-page SEO, including HTML tags and Schema markup
  • Experience in writing content for SEO
  • Experience in optimising page content with target keywords to improve organic search rankings
  • Good knowledge of external and internal linking
  • Experience with white-hat link-building
  • A good understanding of how organic search works and Google’s algorithm updates
  • Experience using WordPress and doing SEO for WordPress websites
  • Experience using SEO tools such as Semrush, Ahrefs, and Sitebulb
  • Knowledge of Technical SEO for Javascript-heavy single-page apps (SPAs) and server-side rendering
  • Experience using Accelerated Mobile Pages (AMP)
  • An obsession with SEO and following Google algorithm updates
  • A keen interest in sports
  • Experience working in the iGaming industry

If you meet the above requirements for this SEO Specialist job in Cape Town, we would like to hear from you. Please send your CV through to If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

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Tagged as: Cape Town, Cape Town Jobs, Gambling Jobs, Gaming, Gaming Jobs, Marketing, Marketing Jobs, South Africa

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