Recruitment | Executive Search

Insights & Analytics Coordinator – Marketing & Communications job – Market related salary – Johannesburg, South Africa

Are you prepared to elevate your career in the dynamic landscape of B2B marketing? We are actively searching for a talented individual to fill the role of Insights & Analytics Coordinator in Johannesburg, specializing in Demand Generation. Operating within a suite of products for delivering multi-channel campaigns, we are committed to a high-performance approach, utilizing data insight and intelligence to formulate comprehensive demand generation strategies.

The Insights & Analytics Coordinator holds a pivotal position, responsible for delivering data-driven insights to support the Sales team in expanding existing accounts and acquiring new customers. The role entails producing a substantial volume of reports, including Market Intent Reports, Competitor Insight Reports, Target Account List Health checks, Campaign Impact Reports, and Category Reports across EMEA and North America.

Your key job responsibilities as the Insights & Analytics Coordinator in Johannesburg:

  • Master Cutting-Edge Tools: Become a super user of Bombora, Automata, and IFP insights
  • Sales Support: Provide proactive insights and recommendations to Sales and Customer Success Managers, contributing to the growth of Tier 1 clients and agencies in the US and UK
  • Strategic Collaboration: Work with the Commercial Planning team to ensure campaigns are strategically focused and deliverable based on audience insights
  • Campaign Activation: Support campaign activation by creating and exporting Bombora audience segments for content syndication, programmatic, and paid social campaigns
  • End-of-Campaign Reporting: Assist with End-of-Campaign reporting, particularly when employing an Account-Based Approach (ABA), demonstrating the impact of campaign activities across Target Account Lists (TALs)
  • Trend Analysis: Make recommendations on next steps/future activity based on results and shifting trends in the market
  • Enhanced Reporting: Supplement reports with additional insights around competitors, audience, and content

Requirements for this Insights & Analytics Coordinator job in Johannesburg:

  • Experience: 1-2 years in a data, analytics, or reporting role
  • Communication Skills: Meticulous attention to detail combined with strong written and oral communication skills
  • Reporting Expertise: Ability to communicate insights and results of data analyses by producing written reports
  • Detail-Oriented: Very detail-oriented and logical thinker
  • Tech Savvy: Highly proficient in Microsoft Office, especially Excel and PowerPoint
  • Analytical Mindset: Analytically minded with a passion for data, trends, and insights
  • Quick Learner: Strong interest and ability to quickly learn new tools and platforms
  • Innovative Thinker: Enjoys problem-solving and finding new solutions to drive innovation
  • Well-Organized: Thrives in a fast-paced, high-volume work environment

Benefits for this Insights & Analytics Coordinator job in Johannesburg:

  • 28 Days Holiday
  • Private Health Care
  • Early Finish Fridays: 3pm

If you’re ready to contribute to a forward-thinking team and meet the requirements for this exciting role, we want to hear from you! Apply now and elevate your career as an Insights & Analytics Coordinator. Please send your CV through to contact@initiateinternational.com today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

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Tagged as: B2B, B2B Lead Generation, Campaign, Insights, Johannesburg, Marketing

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