In December 2017 our MD flew up to the UK, and met with Alex Parsonage from Blue Pie Media to see if he could help design and plan a rebrand for our social media platforms; he said yes, of course, and for the past couple of months we’ve all been working really hard on putting together a social media campaign that would not only bring out personality and everything we represent, but also something that our social media followers would enjoy.
When Alex was finished with the designs and overall plan, we decided to host an event at our offices to give a sneak preview of what our marketing team has been getting up to. There was of course a lot of planning behind this event; Lois and Corlien from The Wine Menu carefully selected wines that had some significance to our brand, which would be presented as our wine tasting menu for this social media rebrand event.
The rebrand event happened on Thursday, 22nd February 2018, at our brand new offices in Rosebank. We invited a few clients, candidates, and brand specialists as well as people who have played a big part in our brand in some way over the past few years. Upon arrival everyone was greeted with a glass of bubbles and were given the opportunity to mingle a bit.
We started with some wine tasting – the four wines that were presented each represented our brand; from our history to our personality. Lois then gave the crowd a sneak peak of the rebrand, starting off with the hand drawn logo change. Some other designs were revealed including our Initiate International mascots, job templates and our brand new hashtag #InitiateChange
Food was later served, then Corlien proceeded with the last wine for the night; and just when everyone thought the night was done, the Initiate International team brought out branded cupcakes for everyone to enjoy. There was of course a lot mingling that happened after, and the Initiate International team was more than happy to show everyone around their beautiful offices.
We would like to take this opportunity to thank everyone who came to our rebrand event. Each and every one of you has played a big role in our company so far and we cannot wait to for you to join us on our new chapter and #InitiateChange with us!