Recruitment | Executive Search

Email Marketing Specialist – Marketing and Communications job – Market related salary – Cape Town, South Africa

  • Permanent
  • Cape Town
  • Sep 3, 2018

An e-commerce company have a great job opportunity for an Email Marketing Specialist to join their team in Cape Town. The Email Marketing Specialist will be accountable for marketing the best first impression experience for every customer to ensure long-term loyal customers.

Your key job responsibilities as the Email Marketing Specialist in Cape Town will include:

  • Implement email campaigns and related schedule developed in conjunction with internal marketing, merchant and creative teams, for all business categories
  • Proofread all emails, ensuring that links are working and creative and content is accurate
  • Be the expert on email best practices, list hygiene, technologies, trends and compliance laws
  • Develop and manage a comprehensive plan for leveraging CRM and transactional web data in triggered email campaigns designed to create additional revenue and repeat transactions
  • Develop and manage a comprehensive plan for improving customer experience and creating new selling opportunities via transactional emails
  • Create and administer ongoing programs for subject line testing, format testing and message testing
  • Work with vendors to measure, understand and ensure inbox placement. Develop and communicate best practices documentation for internal distribution and training
  • Report and analyze email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention
  • Develop and manage continued growth and quality of email lists, buyer segmentation and contact strategy

Requirements for this Email Marketing Specialist job in Cape Town:

  • 2-3+ years of email marketing experience, preferably for an e-commerce site
  • Strong analytical skills with ability to develop reports and articulate results
  • Proven experience in successfully managing email campaigns
  • Familiarity of email best practices
  • Ability to work independently, be a self-starter and build strong relationships with cross functional teams
  • Ability to work under pressure, meet deadlines and handle multiple projects simultaneously
  • Familiarity with site management systems and data integration

If you meet the above requirements for this Email Marketing Specialist job in Cape Town, we would like to hear from you. Please send your CV through to hr@initiateinternational.co.za. If you do not receive any feedback within 7 days of your application, please be advised that you were not successful

If you wish to view additional Marketing and Communications jobs in Cape Town, South Africa, please click through to our job section

Tagged as: Cape Town, Cape Town Jobs, Marketing, Marketing Jobs, South Africa

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