Recruitment | Executive Search

Digital Marketing Strategist – Marketing and Communications job – R312 000 p/a – Johannesburg, South Africa

  • Permanent
  • Johannesburg
  • Jan 1, 2019

Would you like to work for a leading ad agency based in Johannesburg? This team has a great job opportunity for a Digital Marketing Strategist to join their team. If you are fluent in all things digital, this job could be perfect for you!

Your key job responsibilities as the Digital Marketing Strategist in Johannesburg will include:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain social media presence
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience

Requirements for this Digital Marketing Strategist job in Johannesburg:

  • Bachelors’ Degree in marketing or a related field
  • Proven work experience in digital marketing
  • Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

If you meet the above requirements for this Digital Marketing Strategist job in Johannesburg, we would like to hear from you! Please send your CV through to hr@initiateinternational.co.za today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist

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