Recruitment | Executive Search

Digital Marketing Manager (Online Sportsbook) – Gaming, Betting, & Gambling job – Market related salary – Durban, South Africa

We have an exciting career opportunity for a Digital Marketing Manager to join an online sportsbook company in Durban. You will help acquire new customers using a variety of campaigns, utilising paid social and programmatic marketing techniques. If you come from a digital marketing background and have an understanding of a wide range of digital marketing methodologies, this job could be perfect for you!

Your key job responsibilities as the Digital Marketing Manager (Online Sportsbook) in Durban will include:

  • Create and evaluate social media strategies and manage all social media platforms for the business
  • Manage Paid Social Media Campaigns within agreed budgets
  • Manage and control the scheduling of CRM mailers and campaigns
  • Develop new ideas and methods to engage customers on social platforms and grow the social media reach
  • Optimise content for search engines and lead generation
  • Manage all marketing for all various products and service offerings
  • Create content that helps articulate the value of the products/services
  • Manage the marketing budget and ensure focus on core business goals for online marketing and advertising
  • Lead and develop a world class affiliate marketing programme by accurately assessing the potential of new affiliate and media partners
  • Negotiate profitable affiliate deals and media buys within agreed budgets
  • Develop and manage a successful SEO plan
  • Benchmark performance of campaigns against standard online media metrics and other defined KPI’s
  • Analyse data daily to spot trends/opportunities and act upon them

Requirements for this Digital Marketing Manager (Online Sportsbook) job in Durban:

  • Bachelors’ Degree in Marketing or similar
  • 3+ years’ related experience
  • Previous online sports betting/gaming experience
  • Knowledge and experience in online marketing, media campaigns, affiliate marketing and SEO
  • Sound management, communication and negotiation skills
  • Ability to prepare, understand and analyse business strategies, financial statements and business plans
  • Strong numeracy and analytical skills
  • Proven managerial, problem solving and critical thinking skills
  • Ability to exercise independent judgement within established policies
  • Knowledge and interest in various sporting disciplines
  • Sound understanding of the POPI Act and other legislation relating to online gaming

If you meet the above requirements for this Digital Marketing Manager (Online Sportsbook) job in Durban, we would like to hear from you. Please send your CV through to contact@initiateinternational.com. If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.

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Tagged as: Durban, Durban jobs, Gambling Jobs, Gaming, Gaming Jobs, South Africa

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