Technology isn’t just something everyone is using to get work done and to stay connected. It’s also impacting how employers recruit great talent and how great talent finds the right employer. The biggest change is that the flow of information across the recruitment industry is now very open – it’s no longer just about how much data you have as a recruiter, it’s about how you bring that data together from multiple sources to find the right candidate match. Here are some examples on how technology has revolutionised recruitment.
Social media recruitment is one of the fastest growing branches of talent acquisition. While it’s not a new concept, it has seen substantial growth in the last few years. Recruiters have seen the value and the influence of social media and have started implementing it in their recruitment processes. Through the availability of information through social media, recruiters and hiring managers can find out more about their candidates. With targeted marketing via Facebook and Instagram, companies can reach the right people, at the right time and in the right place.
Global reach to find potential candidates
Technology hasn’t just made it easier to apply to jobs, it has also made it easier for recruiters to find qualified candidates anywhere in the world. Recruiters can now scan job boards and professional network sites, like LinkedIn, for qualified candidates with the right skills – without the limits of geography. With so many eager candidates looking to telecommute, it makes it easier for recruiters to reach out to candidates they may have overlooked due to location. And it opens a recruiter’s reach to find professionals with a specific skill set that they can’t find locally.
Job boards and career pages
This aspect of recruiting and technology isn’t new. Job boards are over 15 years old, and career pages were possible ever since companies could put up a website. However, technology introduced after job boards and career pages have changed how to use these recruiting tools effectively. Mobile recruiting dictates that career pages need to be optimized for mobile, and that positions posted on job boards and career pages ought to be shared on social media also. Social media sharing means the message can be accessed through mobile, such as someone checking their Twitter feed on their phone. An applicant tracking system can help to quantify how many resumes came through the job board, versus a referral or social media source.
Years ago, recruitment agencies were heavily reliant on email and phone – but it’s now an open playing field. Web tools have made it easier to engage with candidates – rather than getting a client to come along to your office for an interview, you can get a good feel for a candidate via a Skype video call. It reduces travel costs and takes up less time. It also streamlines the vetting process and delivers more options – the world is opened up to a recruiter, rather than being focused on a particular region.
Despite the availability of tools, there are still many people who haven’t yet leveraged new technologies. It’s impossible to stay up to date if you keep doing what you did yesterday – especially if you’re to compete with innovative newer market entrants who are born in the cloud. If you want to find out more about our recruitment services, make sure you get in touch with us today.